The question of essential oil authenticity is not a new issue. Passing synthetic oils off as “natural” has been going on ever since synthetic scents were created in the late 1800s. Today, all marketers know, consumers desire clean, natural and pure products. The desire to live a healthy life has more and more consumers reading labels, hunting down 100% natural products. There’s a huge loophole in FDA cosmetic labeling laws. It allows cosmetic companies to label synthetic oils as essential oils.